GRAYS Launches Online Sale Boutique

10th October 2012
grand-opening-bannerGRAYS decision to enter the online space comes with a view to tap the fast growing e-commerce market in Southern Africa. Given the increase in online shopping, management of the holding company, Surtee Group were keen to reach out to its customers on the online platform.

Focused on providing a more convenient shopping experience, and bringing sale shopping online, GRAYS is providing online technology to its clients, as part of the company’s online strategy to drive sales for the GRAYS brands. These innovations are designed to engage customers with self-service options and streamline the path to purchase. The website will offer customers capsule collections as well as a range of end-of-season clothing and accessories and sale prices. GRAYS operates 10 boutique stores throughout South Africa, retailing international brands like Boss Menswear, Ermenegildo Zegna, Brioni, Canali, Etienne Aigner, Façonnable, Stefano Ricci, Surtee Collection, GrosVenor, Raffaele Caruso and more.

The company is headquartered in Johannesburg, South Africa.

“We are committed to leading in the adoption of technology that resonates with customers,” Muhammed Surtee, representative of GRAYS, in a press release. “In particular, we are using technology on our online store to mirror the store experience, and adding functionality and content online to provide customers with additional assistance in sale product selection.

The ultimate goal of our strategy is to build deeper relationships with customers and ensure GRAYS SALE and our brands on sale are accessible no matter how or when customers prefer to shop.” As the company builds its culture of growth, “it is important that we develop and test new ideas so we can learn and continue to improve,” said Surtee.

“International shipping will enable GRAYS SALE to build upon its existing customer base beyond South Africa by exposing our brand offerings abroad and the prospect of satisfying the demands of this consumer has always been an exciting business opportunity for us,” said Surtee.

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