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First True Religion store opens in Sandton City

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Johannesburg, South Africa. – No more shopping online and paying hundreds of rands to ship those sought after True Religion jeans from America to your home. The True Religion store is finally opening in Sandton City saving local fashionista’s lots of money. That’s right. Whether it’s the jeans, the fabulous accessories like the handbag, hat, belt or the yummy TR fragrance, it’s all coming to South Africa. Thanks to the Surtee Group – one of the most highly recognised retailors in high-end fashion in South Africa, a True Religion store will be opening in Sandton on Friday 16 May 2014. The store will be located on the upper level of the mall at shop no. U47A. True Religion refer to their jeans as ‘premium denim’ which is handmade in America. And while the flagship store is located on Manhattan Beach, California, opening in 2005, today they have over […]

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True Religion to open store in Mzansi

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Beyoncé, Halle Berry and Eva Longoria swear by them and South Africa’s crème-de-la-crème Khanyi Mbau and Uyanda Mbuli could buy them overseas but as of this Friday, you too can own a pair of True Religion Jeans. The brand’s very first store will open on Friday, May 16 in Sandton City. South Africans can buy their favourite pair of jeans, accessories and fragrances from the store and get the full True Religion experience. The “premium denim” brand which prides itself for its handmade, American product was started in 2005 on Manhattan Beach in California. Today they have over 900 branded boutiques in 50 countries. South African high-end fashion retailers, the Surtee Group, managed to clinch the international deal. They are also known for being host to exclusive brand Hugo Boss. The retail group focuses on “world-class luxury fashion brands and connects it to ordinary South Africans”. They […]

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GRAYS Launches Online Sale Boutique

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10th October 2012   GRAYS decision to enter the online space comes with a view to tap the fast growing e-commerce market in Southern Africa. Given the increase in online shopping, management of the holding company, Surtee Group were keen to reach out to its customers on the online platform. Focused on providing a more convenient shopping experience, and bringing sale shopping online, GRAYS is providing online technology to its clients, as part of the company’s online strategy to drive sales for the GRAYS brands. These innovations are designed to engage customers with self-service options and streamline the path to purchase. The GRAYSSALE.com website will offer customers capsule collections as well as a range of end-of-season clothing and accessories and sale prices. GRAYS operates 10 boutique stores throughout South Africa, retailing international brands like Boss Menswear, Ermenegildo Zegna, Brioni, Canali, Etienne Aigner, Façonnable, Stefano Ricci, Surtee Collection, GrosVenor, […]

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SA attracts foreign clothing retailers

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It was inevitable SA’s vibrant clothing retail sector would eventually attract foreign players. And arriving they are, with big-name players Inditex (Spain) and Gap (US) having recently opened a smattering of stores in up-market SA malls. Inditex, the world’s largest apparel retailer, is the real heavyweight. Through 10 brands, including Zara, which it has brought to SA, it operates more than 5400 stores worldwide. The Spanish retailer is clearly aiming up-market. The first two Zara stores have opened in Sandton City and Umhlanga’s Gateway mall and a third is on its way in Cape Town’s V&A Waterfront. Inditex is playing its strategy in SA close to its chest, noting in a written response to the FM: “More openings will arrive as new good opportunities arise.” Nedbank Capital retail analyst Syd Vianello believes Inditex is looking to open 20-40 Zara stores. “Leading malls will want them and make […]

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Surtee Group opens Mamas & Papas- South Africa

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Mamas & Papas, the design-led nursery brand, opened its first store in Africa on the 18th May with some great bargains to be bagged by Sandton City shoppers. The new store opening will be the first of many in South Africa, offering award winning maternity fashion, limited edition baby wear, state of the art baby equipment and elegant nursery interiors. The brand’s latest store design reflects their passion for fresh and innovative ideas as they continue to lead the market in making pregnancy and parenthood fashionable. Mamas & Papas fashion-packed credentials are second to none as stars from Hollywood to Hong Kong head for the store as soon as their pregnancy is announced.

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